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Forged In The Fires


Companies Impacted

2024 key Mission Sponsors

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My name is Robert Verhelst, yet most people know me as Fireman Rob.  I am a dynamic storyteller with a unique, iconic story that brings your audience/employees/students to life.  From numerous years in the fire service to breaking a Guinness World Record to surviving on Discovery Channel’s show Ultimate Ninja Challenge to performing search and recovery after the September 11th attacks on the World Trade Center in New York, the impact of my message resonates with everyone.  I truly live and emphatically believe in the power of purpose and a strong mindset, to overcome challenges or fear.


Along with keynote speaking, I work with organizations and groups, to Forge in the Fires their leadership and elite mentally strong mindset to perform to their truest potential and capacity.  I bring concepts I have used to thrive as a firefighter since 2000, break World Records as a sponsored athlete, survive PTSD, develop numerous success businesses, and become an inspirational thought leader. 


I’ve spent most of my life running into burning buildings and mitigating traumatic situations, in addition to having to make split second life or death decisions.

Now, I understand that is not what everyone does, yet I believe in school or business and in life, people are “running into burning buildings” while making split second decisions when they go into every day of their life.  They are making “perilous” decisions every day.  The most important part to creating success is to build and provide people with a purpose and tools to meet that purpose.


Are you willing to make an investment in your people?


Your investment in their growth is my purpose.

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Resilient state of mind

Is it my choice to decide my future? Do I have to live by the aspects of other people's ideas? Courage to be you is about a journey. It is about trust in leading yourself down a path that others may say is not right. Yet, being courageous is not just running into the fires. It's understanding the fires and using them to your advantage. Success isn't happiness, success is value. Don't you want to stretch the limits of possibility in your own life? I have the catalysts to ignite a spark in you that you can translate into your fire. Life doesn't get easier, you will just get Stronger when you find the courage to be you.


  • How to Develop the Courage to Lead

  • How to Ignite Your Fire with the 7 Catalysts

  • How to use a Mentally Strong Mindset to Lead

  • How to Empower Courage to be You

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